Among your customer base, there are likely segments who have been historically resistant to using your digital payment options. This can be frustrating, since more customers choosing to self-serve means more on-time payments and more time for your team to tackle other projects.
This data offers insights into the self-service opportunities for several non-digital populations including what would motivate them to try digital payments and which options provide the most opportunity among each cohort.
55 and Older
Non-English Speakers
Check Writers
The Unbanked
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